One of Nintendo’s biggest and most popular franchises is also one of the hardest to explain why it is so beloved. When people find out that I love video games and ask me what my favorite one is, my reply is “Animal Crossing” – and the response is usually one of bemusement and bewilderment. People on the outside looking in don’t see what the big deal is. Why do I love Animal Crossing so much? What is it about this game that sets millions of people into a frenzy when a new installment is announced? Well, get your bells ready and let’s take a closer look…
Animal Crossing debuted in North America on the Nintendo GameCube console in the fall of 2002. Nintendo has always had a reputation of being a “family friendly” (many read as “kiddie”) company – beginning with the controversial censorship of Mortal Kombat on the Super Nintendo, even though the subsequent installments had all the violence and blood that the game came with. The GameCube itself was small like a lunch box and had a handle for crying out loud with little tiny mini-discs. Kiddie? You couldn’t exactly argue against it.
A game like Animal Crossing is hard to market for, and when I saw the game in my local Electronics Boutique, I asked the cashier what it even was. Her reply was “It’s hard to describe. I’d say it’s like a Sims game but with animals.”
I love Sim games, and I love animals, so this sales pitch was a home run. The game came with a bonus memory card that included a “gift” on it for use in-game. After years of over-exposure to Mario and Zelda games, I was all excited to dive into a new Nintendo IP. I was ready to be entertained – but at first, the result was just the opposite.
Booting up the game started what felt like an inane game of Twenty Questions, as you were asked stuff like your name, if you were a boy or a girl, etc. I wanted to play a game, not go through the most basic of setups. After this unwanted pop quiz, the first major character you run into after the setup screens are finished was a raccoon named Tom Nook. Many longtime fans dislike poor old Tom, and with good reason – he is an unfriendly jerk and doesn’t even really do a good job of explaining the game to players (which was his entire function). I did a lot of planting flowers, planting fruit and other mundane tasks, and about 20 minutes into the game, I was wondering where the fun was hiding.
But once you are freed from Tom Nook’s “tutorial”, the world of Animal Crossing begins to open up. The comparisons to the Sims became more evident as you are encouraged to expand and decorate your own house, meet neighbors and become social with them… your interactions with them will have a definite outcome on their lives, too.
Throwback Any Day
Every budding franchise debut needs a hook, and Animal Crossing’s hook was a doozy. The player had the ability to find and play original NES games within your character’s house – games like Pinball, Donkey Kong, Excitebike, and hidden gems The Legend of Zelda and Super Mario Bros (both of which were never officially made available and need a cheat device to unlock). This predated the Virtual Console on the Wii and Wii U (and hopefully the Nintendo Switch), it represented the first time in a major mainstream fashion that old classic games could be played, full-screen, on a then-current console was mind-blowing. Collecting the NES titles became a game within the game. Retro games would not turn up in subsequent entries in the series, unfortunately.
Friendship Is Love
Beyond the retro hook, the one thing that kept me coming back to the game was the emphasis on community and building friendships. Talking with your animal neighbors daily and doing small favors for them allow the player to establish relationships in the game that really feel like friendships. Like in real life, you tend to open up to someone new on a bit-by-bit basis, and that is how it works in Animal Crossing. Using the GameCube’s internal clock, the game is advertised that it “keeps playing even when you aren’t,” and that’s true. Skip a couple days of playing and the game knows it – villagers will say the missed you, dreaded weeds will grow that you’ll need to pluck. The game would also change with the seasons and celebrate major holidays. It is taken for granted now, but this mechanic really was pretty groundbreaking at the time. It pushed me to check in every day and I would actually feel guilty if I didn’t.
I knew at this point that I was experiencing something special, and I became a fan of the subsequent entries in the series.
The game’s sequels – Wild World for the Nintendo DS and City Folk for the Nintendo Wii – introduced online play to the franchise to great results. Wild World also stripped out the NES games you could find and play, as well as the holiday celebrations, which was a very odd and saddening choice. I initially thought having Animal Crossing on a tiny portable system was a really dumb idea – but this is one area I was happy to be wrong in… having a game that is tied to the internal clock makes perfect sense to be on a portable system. I could check in on my town anywhere and not just at home during a dedicated gaming session on the couch.
Hopping online, you could visit a friend’s town, see their house, and talk to their villagers. It may not seem like much, but this addition opened up (pun alert) a whole world of fun, and made me want my house to be at its best for guests. The villagers would even talk to you about people who have visited after they leave.
It’s the little things that make a difference.
The Wii game, City Folk, was very similar to Wild World, all the way down to the hourly music used… but added a small city area you could travel to and shop in.
Saturday Night Fever
Speaking of music, one of the best aspects of the franchise is its use of original music. Each hour has a different theme, as do many holidays and special events. I have an entire playlist of nothing but Animal Crossing music from the various games and it always brings a smile to my face. Of course, I can’t talk about music without mentioning AC’s resident musician, K.K. Slider. He appears every Saturday night in various places depending on the game, and he always delivers the hippest music to the people…or, rather, the animals.
Hail to the Chief
The most recent mainline game in the franchise, Animal Crossing: New Leaf launched on the Nintendo 3DS in 2013 (2012 in Japan) and truly became a major franchise for Nintendo. It is proven to have boosted sales of the handheld and has gone on to sell over 9 million copies worldwide, and counting. New Leaf introduced a few new wrinkles that many fans have embraced: the ability to be Mayor and construct unique designs and extras in your town, thus taking overall customization to a whole new level. But best of all was the introduction of Isabelle – your trusty and loyal secretary who is your town’s biggest cheerleader.
As much as I love the other games, I would have to pick New Leaf as being the best Animal Crossing to date. In fact, it is not only my favorite Animal Crossing game but also my favorite game of all time overall. Yes, I love it that much.
Nintendo seems to realize the popularity of the series as well. 2015 brought an immense amount of marketing to the franchise. amiibo cards (used with the 3DS spin-off Happy Home Designer) that invoke memories of Game Boy Advance eReader cards that were incorporated with Wild World, made its debut… and its own amiibo figure line began to roll out as well. Mario Kart 8 (and Mario Kart 8 Deluxe) has a beautifully designed race track based in the Animal Crossing universe.
Not everything has been a hit, however. The aforementioned spin-offs, Happy Home Designer and (especially) amiibo Festival, were poorly received and had low sales. And speaking of low sales, the amiibo cards were popular at the beginning, but the actual amiibo figure line struggled – partially due to being associated with such a bad game – and many can be had for as low as $2 new on clearance. Animal Crossing ran the risk of overexposure because Nintendo, rather than give us a new game, decided to make the curious move and develop a couple of spin-offs that no one wanted. In an effort to possibly make it up to angry fans, an update to New Leaf was issued in 2016 that added amiibo support and a number of new features.
And even with all of that, I’m still anxiously anticipating the next full entry on the Nintendo Switch with baited breath.
Animal Crossing (along with Pikmin) was, up until Splatoon in 2015, the last big original Nintendo IP that took off and became a huge success. I think it is more than worthy to sit alongside legendary franchises like Mario, Zelda and Pokémon. Its fan base continues to grow with each new game. It is often one of the most requested titles for any new Nintendo console launch – as evidenced by the number of disappointed people when an Animal Crossing announcement for the Nintendo Switch was not realized at E3 2017. I have spent more time than I care to admit playing various games the series and I still can’t fully explain what it is to friends when they ask. But I am okay with that… all of its charm, quirks, and addictiveness – it’s part of what makes Animal Crossing so warmly unique.
Are you an Animal Crossing fan? What is it about the series that has made you a fan?
Eric “Flapjack” Ashley has been a Nintendo fan for almost his entire life! While he also has a special place in his heart for Sega, it is Nintendo that gets him worked up and the franchises that capture his imagination and wonder. Eric is hopelessly in love with Animal Crossing. When he is not playing video games, he is a social media guru, assisting numerous organizations with their outreach and promotions, and he is also a big horror movie buff. Follow him on Twitter and Instagram @flapjackashley.